To promote products and brands, there are many options that any company may choose to explore. A good example of a technique that may be used to promote products and brands may be the product placement. Product placement is the technique used in advertising whereby the products appears in films, television and other media. To leverage on product placement, you will need to have an agreement with a media company you have picked. In return, the media company will receive an economic benefit. The technique of product placement allows your products to be featured and expressively displayed in a Film or a TV show. If your company is in the line of producing beverages, you may pay a character in film to drink your product during the show. A car manufacturer may pay a character to drive it latest automobile.
Product placement is associated with a number of benefits. Firstly, a show viewer is likely not change the channel when the integrated advert is incorporated in a show. Usually, a large number of viewers recognize the ad after it has happened. As a result, any show viewer is subjected to part of the integrated marketing. As result, your products and brands will always be in the mind of the viewer. This then boosts your marketing as it is likely that these viewers will always think more about your products anytime they are out for shopping. Loyalty to the clients will in this case be increased.
Where the celebrities are involved in product placement technique, the fame of such celebrities will be associated with your products. In most of the cases, this will prevail if you feature your products in renowned songs and movies. In this case, the fans to these famous artist and celebrities turn to your products. Loyal fans will always want to associate themselves with their favorite celebrities. The fans may, in this case, start to use your products just because they saw their favorite celebrity do so. The same also gives you a chance of marketing other products that you may be having.
Through product placement, you are likely to spend less in your marketing efforts. This will occur, for instance, when you use the TV shows to promote your products and brands. With a single ad on a TV show, you get to reach thousands of potential customers. This will mostly apply when you choose to promote your products on the most viewed shows. Through the technique of product placement, your products will be known from a certain lifestyle. If the context of the film is based on an expensive setting, your products will be associated with such a lifestyle.