Have you noticed Steve Jobs wear the same black turtleneck and blue jeans every day at work? The reason is wearing the same dress save him from wasting valuable time in taking an insignificant decision. Several businesses in Australia like Komatsu Mining Corp, Rashays, and Perisher Blue Pty Ltd have introduced corporate uniforms to project professionalism and a distinct brand image, but many businesses are not aware that there are more advantages than they think such uniforms offer.
Apart from helping the employees in minimizing their time in choosing office wear in the morning rush hours, these uniforms also help the employees to work comfortably and safely. For example, all hospitals or clinics have a range of uniforms for their employees with different job titles like doctor, nurse, surgeon, lab assistant, and so on. Similarly, construction companies prefer to have high-visibility clothing as an employee uniform to ensure their safety. Before going into any further discussion, let us have a look at the top three advantages of corporate uniforms.
More collaborative environment
It is unfortunate but true that people judge others on basis of their clothes, skin color, social class, and so on. When a company introduces an employee uniform, everyone wears the same garment every day. In some companies, even senior and junior employees have the same uniform which promotes more acceptability of those who feel left out because of their choice of clothes or social standing. In short, an employee uniform builds a more collaborative work environment where there are minimal barriers to restrict an easy flow of dialogue between colleagues.
Employees who are in uniform feel more confident and exhibit a greater sense of work responsibility. Also, because of a more collaborative environment as discussed earlier, mutual trust and respect develop among the employees which motivates them to work more efficiently. It has been proved in several studies that when employees work together to achieve a common goal, there is an increase in their overall productivity.
When your client-facing employees are wearing their corporate uniform with your company logo screen printed or embroidered over the same, your brand is gaining visibility and that too without making any extra effort! Even when they are on a lunch break or are commuting to the office, your brand is gaining unprecedented exposure to potential customers or clients. So, brand awareness is one of the major takeaways of corporate uniforms, but at the same time, you must ensure that the uniform is perfect-fit for each of the employees. Oversized uniforms even with a brand name in bold letters will fail to draw the attention of any onlooker.
Based in Australia, Wear in Business is one such upscale online store where you can get the right kind of corporate uniforms that you are looking for your business. Whether you want chic shirts, tops, skirts, jackets, pants, polos, or scrub tops and tee-shirts, you can shop all under one roof. The company also offers screen printing and embroidery services so that you can have your business logo on your uniforms in a way you desire.